Jun 09

MLM lead generation on social networking sites is booming, for those of us that know how anyway.

This amazes me, because Direct Matches has been my number one source of prospects for my network marketing business for over three years and I don’t promote my business to anyone there.

Many social networking sites have even been created to cater to network marketers.

There are free sites, paid sites and even sites that are social networking with an MLM comp plan attached.

And network marketers are trying to figure out how to prospect to network marketers at these sites. I hope your read this whole post because I have had tremendous success prospecting at these sites and I have shown many others how to do it but most people I talk to outside of Mentoring For Free, are struggling at these same places.

Most people are failing miserably at their prospecting efforts on these sites. Most can not sponsor anyoneadlandpro logo into their companies with their approach and those who do can not keep them in their company for long.

There is a reason for this. Most network marketers believe that they are in the best company. Right? You wouldn’t knowingly choose the second best or third best company available. Right?

So what most people are doing is promoting their company directly to other network marketers who have a company and believe that theirs is the best. If you know the basics of marketing then you know thisdirect matches logo approach can not work well.

The whole idea of social networking sites is to bring people together to get acquainted. Not to sell to each other. Make friends. Show people what works for you. Let them show you what works for them. Your company has little or nothing to do with it.

What are you doing different with the other people on a social networking site than what you do with people on a leads list that you purchase? Maybe you recognize something similar. In both cases you start marketing right away to a person you have no relationship with. The method doesn’t work.

We have sites like Direct Matches and Adlandpro where the culture of market to everyone is mostly accepted.MySpace logo But if you realized how many people come to these sites, get their free profile and then leave quickly, never to return, you might be amazed. The marketing tactics are running off the new people right away, your best prospects.

I have the numbers on Direct Matches. There you get a free profile, but it is basically worthless to you. You have to become a paying member to make use of the site. So here we can just check to see how many actually become paying members and how long do they stay on as a paying member.

Well less than 10% ever become paying members and the paying members keep paying for fewer than two months. What that tells me is that they can not find value in the site. They don’t know how to use it to prospect. They don’t like having everyone selling to them. And they don’t see any chance to make the MLM pay plan work for them.

This amazes me, because Direct Matches has been my number one source of prospects for my network marketing business for over three years and I don’t promote my business to anyone there.

Wow, I hope your stopped a minute when you read that last sentence. I would be happy to show you how it is done. Contact me now or just wait for the post to show up here later this month. Or just join Mentoring For Free to get your hands onthe recorded training.

Now there are lots of sites similar to Direct Matches. Some are free, some have a cost. This type of site will let you get away with more than others. They are used to everyone pushing their own MLM program at everyone else so you don’t have to be significantly different to have success prospecting. The one thing you have to do is to quit promoting your company. When you do that, you can generate leads very quickly.

Then there are sites like MySpace, Facebook, Ryze and Linkedin. These sites are very different from the social networking sites like Direct Matches where almost everyone is a network marketer.

These other sites take more time to build relationships. It is a process. You have to locate the network marketers or those who may take a look at doing network marketing. Then start creating relationships. Never pitch your business to them. I have people in the system doing very well at this. It works.

As social networking evolves, you will have to evolve with it. Pitching your company to people you don’t know doesn’t work now and will only get harder. Fortunately, what we teach you to do with these same people does work and you can learn it and use it too. Most of the recorded training comes from weekly calls done by myself, Don Standard, and my partner, Penny Dude. You can join us live on Thursdays for our training.

Read Success In 10 Steps. Then plug into the free training.

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One Ping to “MLM Lead Generation On Social Networking Sites”

  1. Direct Matches Help At Squidoo | MLM COMPASS - Direction To MLM Success; A Proven Duplicable System Says:

    [...] here, you may want to subscribe to my RSS feed. Thanks for visiting!Recently I did a post here on Social Networking sites and mentioned that Direct Matches is my favorite [...]


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