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Warning: Disclosure Statements

Don Standard — Sun, 08 Jun 2008 20:27:04 +0000

Have you ever seen disclosure statements on an MLM web site?

There are two basic reasons an MLM company has disclosure statements.

One is to dazzle and confuse you with charts and graphs into believing that they have the best program of any network marketing company on the planet.

When you see this type of disclosure and you have been around network marketing for a while then you should be able to recognize that they are telling you that the success rate of distributors in their company is way beyond what you have ever seen before. It will appear that almost everyone who joins makes lots of money.

All they are doing is reporting partial information. The favorable part. I have had distributors from one company that believe after looking at their company’s disclosures that one our of every 30 distributors will make $10,000 per month. That of course means that you would have to make more than $300 off of each of those 30 distributors each month. Since the average distributor does not even approach $300 of personal volume each month, then that would not be possible. Companies don’t pay more than 100% back to distributors. The numbers average around 50%. And this is MLM, you don’t make all the money from everyone in your downline. Others share those profits too.

The good news is that if you do have some success with the company then it is just a matter of time till you learn that they have deceived you. What else are they willing to lie to you about?

The second reason for disclosures is companies that are required to report this info because of a court order.

One company in this position has two disclosures they use. The first will bore you to death if you take the time to read it. They really don’t disclose anything. They just call it a disclosure. When you finally find the very hard to locate second disclosure it starts with the same worthless info. They hope you will quit reading before you get to the real disclosures that they are required to disclose.

When you finally do get to the real stuff you will see a statement that says, “In 2006, 59% of all IBO’s received no income.” Each year about this time the new numbers get published and they are usually a little worse that the previous year. Ask yourself, if you were looking at joining this company, would you join just knowing this one fact? I don’t think you would.

Out of all the distributors that I have talked to that have been in this company, not one of them had ever seen this till I showed them how to find it.

It gets worse though. I went to a meeting at the local company provided location. I was told there by several people doing well in the company that I could reach a certain level in under two years and be making $10,000 per month. But in the company disclosures it clearly says that the average income and time required to get there is much different. The disclosure says that the distributors that actually achieve this level of success, make less than $500 per month on average and takes them an average of 47 months to get there.

Would you join a company if you knew going into it, that if you are one of the successful distributors, it would take you on average 47 months to earn and average of just $500 per month.

You wouldn’t join would you?

So the next time you are looking for a new company, look for disclosures. If you find them then they will either be there to dazzle and confuse you about the truth, or they will be there because they must be and they really don’t want you to see them.

If you are in a company, I suggest you check to see if they have disclosures.

Plug into the free MLM training at Mentoring For Free and learn how to evaluate companies. It will save you years of failure and frustration. That is just part of the a-z free MLM training you will receive.

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It is NOT in the LIST, It is in the MLM RELATIONSHIP

Don Standard — Sat, 07 Jun 2008 23:20:30 +0000

It is NOT in the LIST, It is in the MLM Relationship.

I really think you needed to read that again. The title of this post was not enough for you. Think about the statement.

If you have been on the internet for very long then you have mostly heard that It is in the List. I am telling you it’s not.

My friend and mentor, Tom “Big Al” Schreiter, has built an enormous online list. He has done it by offering people great free information to build on their MLM Success in exchange for their email address. Then after you get on his list he keeps giving you great free info. He builds relationships with the people on his list.

Now, go to one of Tom’s workshops. And by the way, what a deal, $20 for 3 hours of solid training. You will see that he has relationships with many of the people attending the workshop. Some were built online. Some are people that are attending their second, third or more workshops with Tom. Some are people that Tom has known for twenty or thirty years.

So these people that have relationships with Tom will keep coming to his workshops and buying his material because of the relationships.

What if I had my hands on Tom’s list?

If I emailed the list, would they come to my workshops or would they buy my training materials or join me in my network marketing company? They are targeted right? We know they attend workshops. We know they buy training materials. We know they are into network marketing.

But no, they would not buy from me. We have no relationship. Their relationship is with Tom.

What if we have Tom mail the list and ask them to attend my workshops or buy my materials. Now since Tom has a relationship with the people on the list, they may buy on his recommendation. But it is because he has the relationship.

It is the same with any list. If you go out and generate a list but you never build a relationship then your list is almost worthless to you.

What about buying leads? They are targeted, right? Not targeted to the degree that you are led to believe. And you have no relationship with them. No wonder buying leads is such a scam. You may as well just use the phone book for leads to call.

There are safelists. Same problem, no relationship. List building programs. No relationship.

What about advertising to known network marketers at social networking sites. Targeted? How targeted? No relationship. So if you have no relationship then why promote to them? It doesn’t work.

Let’s look at a Mentoring For Free list. I create my Mentoring For Free list by offering a free ebook, Success In 10 Steps. I target network marketers. The one’s that download the book have one thing in common. They are all trying to figure out how to make network marketing work for them. They are feeling the failure and frustration that most people do in this business.

They already have the desire to achieve MLM success. They have all tried it without reaching the kind of success they expect. They are all looking for answers. This is a highly targeted list. When they read Success In 10 Steps, the relationship building starts.

Next, they will receive emails from me. Then a phone call. And I will not make any sales pitch to them. They will learn about some important recorded training, just a few hours to start. Then they learn about ten live training call each week and that much of the training has been recorded for years and is available to them along with some videos.

They plug into this free generic information and about two to three weeks into it I hear things from them like, “I have learned more about network marketing in a couple of weeks with the training than what I learned in years prior to this.”

We are building a relationship. If the person from my list who has received all of this free MLM training ever wants to look at a new network marketing company, chances are good that they will look at mine and join me because we have a relationship.

And people join people, not companies.

If everything you read seems to not be working, and all those things your upline is telling you to do to build your business don’t work for you, then it is time for you to stop and take a look at what you are doing versus what I am doing.

You see, I was one of those people who struggled for years. No success worth mentioning. I found Success In 10 Steps, read it, plugged into the training, and discovered that this is different and it works like nothing I had ever done. You owe it to yourself to give this a serious look.

The Myth Of The Ground Floor Opportunity To MLM Success

Don Standard — Tue, 03 Jun 2008 23:30:03 +0000

Many people doing MLM will tell you that the only chance for most people to have MLM success is to get in on the ground floor.

What they mean by that, is to get in with a company as early as possible, like pre-launch.

The first problem with this belief is that if you really believe it, then you will be building a team of people who do not get the same opportunity that you did. The more time that passes, the less opportunity your new team members have if your belief is true.

The next problem.

The problem that most people never see is that they do not get in nearly as early as they think. In the beginning there are the company founders and they are the only ones that know about the plan. Then they hire one or more master distributors to put at the top of the pay plan.

These master distributors go out recruiting people they already know in network marketing who have built organizations and may be looking for a new company to build. Keep in mind that you and I have never heard one word about this company so far.

As these top level distributors are added, then they go out and recruit more network marketing people. There could be a sizable number of distributors in the company and there is still no public information about the company.

Finally the time comes for the leaders launch. Well actually they just give it a name like that to suck you in. Open advertising is going on and they don’t have a clue if you can be a leader and build or not. And if they are recruiting the public, then they have already launched.

They are just advertising and with a little bit of luck, the people who do not see themselves as leaders will wait to join. They want the best people near the top.

Then the pre-launch rolls out. Again, the company has launched. It is just a way to suck you into thinking that you are really getting in on a ground floor opportunity. If they survive long enough, they will eventually drop the pre-launch name.

Chances are, with many MLM compensation plans and companies, you have already missed the true ground floor that you needed for MLM success based on your belief. (My belief is that the opportunity is yet to come from a timing aspect.)

But it gets worse.

Ninety-Five percent of these companies will not survive for even two years. Those numbers hold true for new companies in general. It’s not just an MLM thing. You can verify through Forbes or Business Week.

That is the same as saying that 19 out of 20 new companies will fail in their first two years.

Are you a gambler?

Those are lousy odds. Can you afford to put two years of your life into a company that has a 95% chance of failure. When they lose, you lose. It’s time to start all over again with the same lousy odds and hope you get lucky the next time.

Has anyone ever jumped on the new company and gotten lucky. Yes, of course. But even with a lot of luck you have to do the work to make it happen. There are a lot more people who got in at the same time as those that did make it, but they never built any income. So even if you get lucky it takes work and MLM skills.

So not only are you gambling that the company will survive at least two years, but you get to live through all the growing pains with the new company.

And possibly the most miserable feeling of all will come after you have built a team. Then the ground floor opportunity doesn’t look so good to prospects. The sponsoring slows down. The people at the bottom are not making money and there are ten more ground floor opportunities calling them. They quit. Then those above them quit. The cycles continue until you lose most of your team. Now you have a tiny team, little income, and the ground floor opportunity is gone. What now?

My suggestion is, join Mentoring For Free, and read Success In 10 Steps. You can plug into free live training calls and hundreds of recorded training calls.

I hear things like this from people quite often, “I have learned more about network marketing in just the first two weeks of free MLM training than what I learned in all my previous years of network marketing combined.”