I bet not many. People ask me all the time, “How do you retail product.”

There are three issues here.

1. Skills
2. Belief
3. Business Model

First it certainly helps to have some MLM retailing skills. I think Tom “Big Al” Shreiter is the best there is at teaching these skills. You can go to his web site, Fortune Now, to get plenty of free skills for the part time network marketer and a paid site for professionals.

On the Fortune Now site, you will also find Tom’s workshop schedule. Be sure to attend when he comes to your area. The cost is about $20 for the 3 hour evening workshop. The best $20 you will ever spend.

Here are a couple of tips for MLM retailing. I am with a nutritional company. When talking to people about products, don’t be a product expert even when you know a lot about it. If you do, your customers and prospects will not join you in your business. I just say, “try it you might like it, and if you don’t there is a money back guarantee”. It works well and people see that they can do that so they join your business.

The big money is in mlm sponsoring, but it is very very important that everyone does some retail. Your people will reach break even easier and stay at or above break even if they retail. And when everyone on your team retails, your check will skyrocket. At least it will if you have a decent MLM compensation plan. One that rewards retailing.

The second issue is belief. Belief in yourself, your team, your company, and your product. Most people I talk to have very little belief in any of those. Your job as a sponsor is to believe in them until they can believe in themselves. The tip I gave above does wonders for people because most will never be product experts, and that is good.

With every small success comes belief. People believing in you will help your belief. This could be a post in itself.

The third issue is the MLM business model. Often times the products in network marketing are looked at as being expensive. If you believe that they are too expensive to retail, then you will struggle to retail them. So first let’s ask why do people buy.

Do people buy on price only? Can you sell a product that is not the lowest price?

Look out on the streets and parking lots. What do you see? Cars priced from maybe $10,000 to over $100,000. So people don’t buy on price. There is a quality difference between the cars though, so you don’t want to be selling an expensive product against less expensive equal products.

The big one is this. In your MLM business model, do people really retail the product? Some compensation plans, a part of the business model, do not reward retail sales with bonuses. If not, if the only reward is that you buy at wholesale and sell at retail, then you better have the easiest product in the world to sell or retail sales will be non existent.

The reason is those prices are set to get sales from distributors. They just stick an arbitrary mark up to that and call it retail. There is no market research done to see if people would consider the price for that product.

This compounds your problems because now you can’t retail and most of your team can’t retail. So each team member does a their minimum personal purchases which means you need many times the people to make the same income that someone in a company that has a MLM business model that promotes retail through their MLM business model.

Without the retail the only income is sponsoring a team. Many people will quit before they succeed.

When I chose my company the MLM business model was a major factor. So while the industry average is about 2000 active people on your team to create a $10,000 monthly recurring income, in my company it is 20% of that. So all things being equal if my friend joins the other company, I will always be making about five times as much as him with the same number of active team members and I will have a higher percentage of people who remain active.

Good info to know in advance. Don’t you think? Mentoring For Free

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